Nike Management Report Essay - 2175 Words

Table of content 1. Executive summary 2 2. Introduction 3 3. Leading 4 4. Planning 5 5. Conclusion 6 6. Recommendations 7 7. Reference 9 Executive summary This business report has investigated the Nike. Inc’s sustainability by doing some analyze about the current data, the management journals and article are from the business database such as EBSCOhost, It also explains the ideas that help managers of Nike to achieve its goals in both profit and sustainability, although different people may have different point of views about this, it is still very important to manager of a big company like Nike, it is one of the leaders in the footwear industry, what they did may affect other shoes companies. The managers in†¦show more content†¦According to charismatic theory, environment sensitive is one of the key characteristics. If a leader did not keep sustainability in mind, his or her team cannot do their job in a sustainable way. Not only the human resource, but also some other resource will be wasted too. For example, the electricity, gas, water or a piece of paper may be used inefficiently. Under this situation, the organiz ations hardly gain maximum financial profit. Leaders have the role to explicating the goals and rigid rules and procedures, as Tinker Hatfield, who is the Nike’s Vice President of innovation Design and Special Project said the goal was to make the AIR JORDAN XX3 best ever, both in performance and sustainability. Therefore, the shoes maximize efficient use of materials most of which are environment friendly (Nike, 2008). Without a leading function, Nike may concern less about the sustainability than financial profit. How can businesses effectively address the possibility of an environmental â€Å"tipping point†? Some business leaders see win-win pathways that not only allow them to address the environmental concern, but also their own bottom lines. 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